Three Questions the Savvy Executive Asks about Online Marketing Strategy
By Stephanie Diamond, Author of Web Marketing for Small Businesses: Seven Steps to Explosive Business Growth If you’re a leader whose business has an online component, you’d probably like to find some...
View ArticleInfluence Measurers: Will Klout Kill Community?
By Gary Schirr, Professor at Radford University Like many of you, I sign up for the free influence-measuring sites. I am skeptical of all of them but check out my scores and those of online friends. I...
View ArticleFour SEO/SMM Strategies to Get Your Blog Listed on the First Page of Google
By Marci Reynolds, Director of Operations for Global Help24 at ACI Worldwide Business blogs have become critical tools in any social media marketing tool box, and they are an excellent medium to share...
View ArticleGoing Gaga!
By Nina Buik, Chief Marketing Officer at HP Connect I admit that I’m a fan of Lady Gaga’s music, but even more a fan of her marketing strategy: Creates a globally recognizable brand image Creates edgy,...
View Article8 Mandates for Social Media Marketing Success—#7: Ensure Value
By Kent Huffman, Author of 8 Mandates for Social Media Marketing Success “What’s the ROI from all that social media stuff you’ve been doing?” your boss asks. One of his favorite questions, right? Or if...
View Article
